It provides continuous and real time availability of information about the individual relies on personal portal availability being available real-time 24x7. Reference information such as a merchant accessing delivery addresses and bank details to fulfill a purchase would also require online access in real time.
For the individual the Personal Portal creates a single electronic point of contact for any party wishing to interact with him/her. This creates two immediate advantages accuracy of information and security.
For the Commercial marketing organizations can gain great advantages from the Personal Portal and in the same breath, if their marketing techniques rely on cheap tricks and gimmicks may find the Personal Portal will thwart their marketing plans. There can be two main sources of advantage the ability to create better targeted campaigns and the opportunity to become a trusted intermediary. The accuracy and permission nature of the portal will allow organizations marketing products that are of genuine interest to an individual to create a carefully targeted campaign.
For the Non-commercial organizations will also be able to take advantage of a relationship built on reputation and objectivity to become the trusted intermediary. The organization would take responsibility for filtering information from unsolicited marketers and granting access rights on behalf of the individual. |
